materials: tripe, black thread, felted wool
The same dress, different outfits, different people, Different ways to wear it: the convertible black dress.
Materials: neoprene, snaps, jacket zipper
Here I conceptualized a rebranding strategy for Tesla during a time of controversy with the failing self driving cars. This strategy was a capsule line of solar powered, luxury athleisure, without gender restrictions. The non-gendered line, with the ability to charge your devices on-the-go matched Tesla’s futuristic and ambitious personality, and targeted a wealthy, modern group of young customers that would grow brand loyalty to the conscious company.
